Dr Susan Weinschenk elaborates on why software development fails, how much it costs in the development lifecycle and how much can be saved with the inclusion of User Experience!
Banking customer insights
As far as banking is concerned, customers want to speak to a real person when there is an account issue, however research from Empathica Consumer Insights, 41.4% of customers ( US & Canada) prefer the internet as the channel of choice. Read more about customers banking preferences on MediaPost
