strategy

HFI Animation: Building Industrial Strength User Experience (UX)

In this engaging animation, Dr. Eric Schaffer outlines the key ingredients on how and reasons why to set up a User Experience (methodology, process and support) framework within an organisation.

What is an ‘experience strategy’?

In this post from Steve Baty (User Experience Strategist), a definition is formed around the following statement:

“An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor.”

…the summation of which identifies the need for an organisation to work harmoniously and coordinate with many parts to successfully deliver on an ‘experience’ for the customer. Read more on this insightful post at Johnny Hollands site…